The phenomenon of people starting small, direct-to-market businesses selling everyday products that offer no distinguishing key value proposition from competitors (which are often less expensive and better produced), save for theirs being branded for a sociopolitical subculture, is fascinating to me.
Discovered your Substack and am very much enjoying it. And boy, do I resonate with this as an American who was raised an atheist in another country (dad was int'l investment banker) and came to faith as an adult. American evangelicalism is this bizarre ecosystem comprised of such truth, beauty and faithfulness alongside rank nuttery and vile aberrations. But every family is dysfunctional; we should expect no less. Thankfully we can avail ourselves of prayer, and continue being faithful and humble, for on any given day we may be a nut or aberrant ourselves.
Discovered your Substack and am very much enjoying it. And boy, do I resonate with this as an American who was raised an atheist in another country (dad was int'l investment banker) and came to faith as an adult. American evangelicalism is this bizarre ecosystem comprised of such truth, beauty and faithfulness alongside rank nuttery and vile aberrations. But every family is dysfunctional; we should expect no less. Thankfully we can avail ourselves of prayer, and continue being faithful and humble, for on any given day we may be a nut or aberrant ourselves.